MEDIA AND INFORMATION LANGUAGES (LECTURE)
“LANGUAGE IS A
SOURCE OF MISUNDERSTANDING” –McLucas, 1964
Language
is a medium for communication. Through communication, people interact and
sometimes, the way that the encoder wants the message to be delivered, is not
the way the receiver decode or interpret it hence, misunderstanding. There are
lots of barriers present in communication. It can be the surrounding, age,
gender, philosophy in life, etc.
DOES THE USER’S/AUDIEN’S
OWN BACKGROUND OR EXPERIENCES AFFECT THE INTERPRETATION OF MESSAGES? HOW?
Yes, because experiences or backgrounds
are different with each other that might affect the views and opinions of the
audience or user.
IS IT POSSIBLE THAT
A DIFFERENT INDIVIDUAL DERIVES A DIFFERENT MEANING FROM THE MESSAGE? EXPLAIN.
Yes, because
how people interpret a message or thing is different from other people. This
vary from experiences, background, etc. Different factors affect a person’s
point of view or perception about things like age, gender, religion, etc. about
a certain topic.
SYMBOL
|
MEANING/PURPOSE
|
|
ACT AS A STOPLIGHT
|
|
ARRIVED AT
THE PLACE
|
|
WHERE YOU HIRE TRICYCLE
|
|
BLOWING OF HORNS
|
|
BE AWARE OF CHILDREN CROSSING
|
All pictures are just representation of symbols.
COMPONENT
|
PONDS
|
FERDIE MARCO
|
MAYON
|
TARGET AUDIENCE
|
men
|
Voters/everyone
|
Travelers, tourists
|
SENDER/AUTHOR
|
Www.bondsmen.ph
|
Fervid Marco
|
Mayonatvtours.com
|
PURPOSE
|
Facial wash
|
Promote candidacy
|
Promote Mayon as tourist destination
|
FORM/STYLE
|
Poster/TV
Commercial
|
Facebook
post
|
Poster, fb
page
|
MEDIUM/FORMAT
|
Social Media
|
Facebook
|
Social media
|
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