Introduction to Media and Information Literacy

“LANGUAGE IS A SOURCE OF MISUNDERSTANDING” –McLucas, 1964               Language is a medium for communication. Through communication, people interact and sometimes, the way that the encoder wants the message to be delivered, is not the way the receiver decode or interpret it hence, misunderstanding. There are lots of barriers present in communication. It can be the surrounding, age, gender, philosophy in life, etc. DOES THE USER’S/AUDIEN’S OWN BACKGROUND OR EXPERIENCES AFFECT THE INTERPRETATION OF MESSAGES? HOW?                Yes, because experiences or backgrounds are different with each other that might affect the views and opinions of the audience or user. IS IT POSSIBLE THAT A DIFFERENT INDIVIDUAL DERIVES A DIFFERENT MEANING FROM THE MESSAGE? EXPLAIN.                Yes, because how people interpret a message or thing is different from other people. This vary from experiences, background, etc. Different factors affect a person’s point of view or perception about th

1 .       How do people find information that matches my needs?                        First thing that I do is to know and list (if possible) all the things that I need to  learn or research. With that, I ask or search for the most accurate sites that can be my S ource. For example, for the weather, I can go directly to website of PAG-ASA. But for  other topics like science, mathematics, and the like, I would search through books  or search the internet for information and making sure that the source is reliable base  on the factors that I have learned in Media Lit.            2.         How do I choose from the wide   variety of information made available by different sources?                         We cannot deny the wide range of sources available from internet. The  convenience it gives us is undeniably helpful but there are also sources that we can’t  really rely on so with this circumstance, what I do is collect sources and filter it one by  until

SELECTION CRITERIA QUESTIONS TO PONDER ANSWER RELIABILITY What are the details of this piece of news? Which of these details can be verified in other resources? Could these details can be true? Why or why not? Information about the basketball championship of UAAP80 All of this Yes, because I watched the basketball game and I can say that it is true ACCURACY Which of these facts are measurable? How are they derived? Was the article written in objective manner? Is the article written with care? Scores of the teams, Time Derived from the game Yes Yes VALUE Consider the audience of this article? Who would find this article valuable? Not directly stated Athletes and people who are interested in sports AUTHORITY Who wrote the article? How’s this author related to the article? What was his source? Are the sources pr

Click here to see video interview VIDEO CONTENT: INTRO: MEMBER: Good day! Today, our teacher asked us to interview someone from the school to ask him or her how he or she get information and how he or she deliver it to the students. INTERVIEWEE: I'm Victoriano, Aaron M., from PLM. BS Biological Science Student. INTERVIEWER: What type of information are you responsible for? INTERVIEWEE: I think the information I'm responsible for is giving more information on the Science subject and the society. INTERVIEWER: How do you receive and pass this information? INTERVIEWEE: Through social media, specifically. INTERVIEWER: How is this information helpful in the school community? INTERVIEWEE: As one of the stakeholders of this school, it is important that we must know various information in different aspects. INTERVIEWER: How do you know the information is true? INTERVIEWEE: I can say the information is true if it come from a reliable sources. INTERVIEWER: Lastly, are these p

PRINT BROADCAST NEW MEDIA Book Newspaper Newsletter Magazine Mimeograph Journal Newspaper Television YouTube Radio Social network sites Magazine Smartphone Films YouTube Social network sites Smart phone Films or movies DEFINE: PRINT MEDIA – Uses paper and ink as a medium to spread news, etc. BROADCAST MEDIA – It covers wider audience compared to print media. Some examples are radio, television, etch. NEW MEDIA – digitalized way of communicating and publishing articles, news, etc. MEDIA CONVERGENCE PLATFORM SPECIFIC SAMPLE COMMUNICATION Social networks Facebook Messenger EDUCATION Learning and management system Edmodo ADVERTISEMENT/COMMERCIAL Product advertisement Milo Commercial Video (Energy Gap song) NEWS News agency Manila Bulletin, Daily Inquirer ENTERTAINMENT Multimedia personality